It’s hard to get the right kind of traffic flowing to your website without a physical address. Many virtual businesses are not readily available on the front page because of a Google Maps and organic listings. This great blog posts explains how to reach more traffic if your a virtual business and want to reach higher rankings in Google without using Google Maps.
https://whitespark.ca/blog/rank-in-cities-with-no-physical-address/
What you need to know about city pages
A city page is similar to any other location landing page, except that they don’t have a physical business address in the desired ranking city. But, both of these types of landing pages require the same basic principles and elements.
City pages are ideal for:
- A business that has only one location but serves clients in surrounding cities.
- Service area businesses that don’t have a physical location and come to clients located in multiple cities.
- Any other business wanting to earn rankings in cities that they don’t have an address in.
A website that was just made had this in mind when Easy Pop Up Shops was built. MLM businesses are hurting in this area because they are a complete business but just have a home address. So Easypopupshops.com was created for the MLM owner. They can list their business by city and state.
This is another website on the subject. https://vendesocial.com/blog/local-seo-businesses-without-physical-address/
Local businesses who rely on local customers must have a local SEO plan.
For businesses without a physical address, localization may not be needed at all. Most Internet-only businesses, however, will be somewhere in-between and while it may not be a big boost, it doesn’t take a lot of time, effort or money. Even if it provides only a slight edge, you may want to strategize for local SEO even if you don’t have a physical address.
For example:
For your standard landing page, titled “Specialty Plumbing Supply” with text “Hard-to-find plumbing fixtures,” a near-copy will be created. This local landing page will be titled “Specialty Plumbing Supply for Austin, TX,” with text “Hard-to-find plumbing fixtures in Austin, TX.”
